Snoop Dogg has partnered with eBay to launch a new membership program offering fans exclusive access to Death Row Records merch, events and more.
The Death Row Inmate Program (D.R.I.P.) launched on Thursday night (December 1) and can be accessed exclusively via the auction and e-commerce site.
There are currently three D.R.I.P. membership options, each building on the tier beneath it. According to a press release, the Base level — priced at $49 — grants members access to AMA sessions and meet and greets with the new roster of Death Row artists;
It offers access to the label’s new curated Dash Radio stations, Death Row Radio and WBALLZ 187.4, and members only access to private Snoop Dogg, Death Row and Dash Radio events. The Base membership also includes a commemorative OG Dog Tag and chain.
For $50 more, fans can upgrade to the Platinum level, which adds on two reward: a platinum chain and dog tag, as opposed to the Basic level black, and a Santa Snoop gift package.
The highest and priciest D.R.I.P. membership, Diamond, offers everything at the two lower levels, plus an authentic diamond and gold Death Row chain; an on-air birthday shoutout; early access to all future projects; and releases and surprise gifts and experiences only reserved for Diamond members. This level will run fans $499.